Industry Moves Fast.  We Move Faster.

From IT infrastructure to online video and mobile apps, technology is everywhere and integrated into almost every aspect of our personal and professional lives.

But as technology has become more ubiquitous, the media landscape has evolved to an almost infinite number of media outlets, blogs and social media channels that can be targeted.

So, how does a brand cut through noise, find the right channels and connect with the right audiences to matter more than the competition?

The MWW Difference

At MWW, we approach content and technology as two sides of the same strategy.  We understand how technology and content interact with and reinforce each other, and how customers engage with the final product.   We not only know how to find the influencers most relevant to your brand, but how to engage them in a meaningful dialogue.  And we understand how to do this in a context that increases your company’s relevance and drives action.

We begin any client partnership by building a customized team that understands both our client’s end-goals and the unique needs of its end-customer. And these aren’t just based on our best guesses – it’s based on mapping a client’s entire network of influencers to understand how information is created and shared down the chain. We then deliver customized solutions across the spectrum of channels to ensure we activate that network from all sides. That’s called Network PR – and no other agency comes close to it.

Our Core Industry Areas

Our Tech and Digital Content Practice is divided into three core industry areas that leverage our centers of excellence in a range of areas.

• B2B Technology and Digital Content Service Programs That Leverage the Consumerization of the Enterprise
  We help companies leverage the consumerization of the enterprise by building environments where IT infrastructure and policies reflect employees’ needs and lifestyles and where any individual employee can impact major IT decisions. And we know that the lines between B2B and B2C strategies are blurring more than ever.
  
  Expertise: trade/business media, industry analyst relations, custom media events

• Lifestyle Programs for Consumer Technology and Digital Content Apps and Services
  Technology serves as the bridge for content that connects your consumer and lifestyle brand. We help brands and companies hone their message and identify the best ways to disseminate that message across the right medium, network and media channel, in a lifestyle context that shows relevance, increases loyalty, and drives action.  
  
  Expertise: integration of technology and digital content services in lifestyle media, consumer meetups, special events

• Media and Marketing Technology Programs That Drive Business Development
  Technology is now the fuel powering today’s media and marketing industries.   We have the capabilities to combine our deep understanding of the industry audience and strong editorial content to reach today’s tech-driven media buying and digital publishing audiences.
  
  Expertise: trade media, industry analyst relations, speakers’ bureau, custom online and offline events, industry community building, thought leadership

East Coast

Ephraim Cohen

EVP of Technology

and Digital Content

ecohen@mww.com

West Coast

Eric Villines

SVP, GM, Deputy

Head Technology

evillines@mww.com